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55%

of plastic produced between 1950-2015 went straight to landfill, 30% was still in use, 8% was incinerated & 6-7% was recycled

350

million tonnes of plastic waste is produced around the world

0.5%

of plastic waste ends up in our oceans - while that doesn't seem like a lot, that's between 1-2 million tonnes

5

years is how long it takes a product made with EarthSmart technology to biodegrade by at least 90%*

source: Hannah Ritchie, Veronika Samborska and Max Roser (2023) - “Plastic Pollution” Published online at OurWorldinData.org. Retrieved from: 'https://ourworldindata.org/plastic-pollution' [Online Resource]

*according to calculations based on independent testing to ASTM D5511 & ISO 15985, which show degradation of over 90%

so, what is EarthSmart?

why should you have to compromise on style, quality or price to be more eco-concious?

now you don't have to.

what?

EarthSmart is a technology that allows plastic to biodegrade in landfill conditions, without affecting look, feel or functionality of the product. Say goodbye to expensive, clunky, fragile biodegradable products that don't do anything for the eye.

why?

We have a problem, and our planet is suffering - over half of the world's plastic waste is still going to landfill. Some is mismanaged, some ends up in incineration and some even finds it's way into lakes, rivers and oceans. Very little of our plastic waste is actually recycled.

how?

It's super clever really... EarthSmart attracts specific microbes and bacteria found in landfill conditions that not only break the plastic down, they fully digest it too. What's more, because of the way they digest it, there's no microplastics left behind.

when?

According to calculations based on independent testing to ASTM D5511 and ISO 15985, it takes 5 years for a product made with EarthSmart to biodegrade by at least 90%.

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